Wayfinding the Future of Digital Design
I’m a Principal Product Designer and lover of all things beach and sand, designing and building digital experiences from Indian Rocks Beach, Florida. As an accomplished Product and UX designer, I’ve worked with startups, small businesses, and enterprises to create intuitive, accessible, and value-driven products that truly connect with users.
My curiosity is intrinsically motivated by the reality of human behavior, the ethics of design and technology, and the intersection of business and user needs. My goal is to humanize technology by design, ensuring that digital products are not only functional but also delightful and meaningful.
On a Mission
To humanize technology by design and be led by values of curiosity, creativity and commitment to building relationships with integrity.
Navigating Ambiguity with Purpose
Great product design requires more than just creativity—it demands passion, skill, collaboration, and a structured approach. I follow an iterative, human-centered design process, ensuring that every decision is grounded in research, user feedback, and strategic execution.
From responsive web design to native mobile experiences, I help businesses craft seamless, scalable, and visually engaging digital interactions. By balancing business objectives with real user needs, I work across the entire product development lifecycle—from defining the problem to validating solutions—to ship products that users love.
Product design is rarely a straight path. The waters of development are often unpredictable, but I’ve spent my career navigating complexity—architecting intuitive user flows, adapting to industry shifts, and turning challenges into opportunities for impactful design.
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